BMW at the 2011 Frankfurt Motor Show (IAA). With groundbreaking technology and innovative vehicle concepts, the premium car manufacturer BMW takes a central role in shaping the future of individual mobility. The latest developments, which ensure that both the current and future models will provide driving pleasure typical of the brand, combined with steadily improving efficiency, will be presented by the company at the 2011 Frankfurt Motor Show (IAA) in Germany. The most important car show in the world is the setting for numerous world premieres of new BMW models and presents groundbreaking innovations in engine technology, intelligent lightweight construction and in the networking of the vehicle and the environment. After a successful debut at the IAA in 2009, innovations will once again be shown in a joint appearance of the BMW, MINI and Rolls-Royce brands in the new exhibition hall number 11. The exhibition hall, located directly at the new main entrance to the Frankfurt fair grounds, offers not only an exhibition space of approximately 12 000 square meters on the ground floor, but also tempts with the opportunity of vehicle presentations which include active driving. A circuit of several hundred metres in length surrounding the entire exhibition space allows driving pleasure to be experienced personally and for real. Mobility of the future: world premiere of the BMW i3 Concept and the BMW i8 Concept. The joint appearance of all BMW Group brands this year also includes ...
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